Hazelly

Overview

Founded in April 2021, Hazelly is a family-owned pet brand inspired by a passion for delivering high-quality, handmade products for pets and their people. With a focus on care, quality, and creativity, each item is crafted with intention and detail.

As the brand’s creative lead, I direct all visual and strategic design efforts—from initial concept to final execution. This includes designing brand identity assets, product packaging, event materials, website elements, and social media content. My goal is to build and evolve a cohesive brand presence that reflects Hazelly’s values and connects meaningfully with our audience.

My Role

I lead the overall creative direction and design execution across all platforms, shaping Hazelly’s brand experience through thoughtful and consistent visual storytelling.