Klarna Dream Deal Days
Multichannel Design Creation
Overview
A high-impact, four-day promotional event designed to drive sales, sign-ups, and app engagement—executed across CRM, in-app, Klarna.com, and paid channels in 10+ markets. Built around urgency and scale, the campaign reached 33M+ customers across owned channels, generating 250M+ impressions and $3.5M in sales volume in just four days.
My Role
I designed cross-channel assets within a flexible CRM framework, collaborating across teams to ensure consistency, real-time updates, and optimized performance for maximum conversion.
Tools
Design: Figma
Photo Retouching: Adobe Photoshop
Project Date
2023
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![Email design for Klarna dream deal days.]()
Emails
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![SMS design for Klarna dream deal days.]()
SMS Design
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![In-App Content Card design for Klarna dream deal days.]()
In-App Content Card
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![In-App Message design for Klarna dream deal days.]()
In-App Message
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![Push notification design for Klarna dream deal days.]()
Push Notifications
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![App landing pages for Klarna Dream Deal Days.]()
App Landing Pages
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![Web landing page for Klarna Dream Deal Days.]()
Web Landing Page
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![Instagram ad designs for Klarna Dream Deal Days.]()
Instagram Ads
