Klarna Paid Media Ads

Overview

Klarna’s Paid Meta Ads program leverages Facebook, Instagram, and other Meta platforms to drive app downloads, new user acquisition, and awareness of Klarna’s payment solutions. Campaigns are tailored to events, merchant partnerships, and feature launches—showcasing where users can shop with Klarna while incentivizing them to download the app and explore flexible payment options. Powered by Meta’s AI-driven targeting and optimization tools, these ads reach highly relevant audiences at scale, turning engagement into measurable adoption.

My Role

I designed cross-format assets optimized for Meta placements, balancing brand consistency with maximum impact in limited space. Partnering with performance marketing and merchant teams, I adapted visuals to campaign goals—whether spotlighting merchants, new features, or product launches—and supported A/B testing across copy and imagery to refine creative, boost engagement, and drive app installs.