Kyrka Tours
Conceptual Brand Identity
Overview
Kyrka Tours is a hypothetical tourism company based in Stockholm, Sweden, specializing in cathedral tours that celebrate the city’s rich architectural and cultural heritage. The brand highlights the beauty and history of Stockholm’s iconic cathedrals through immersive, thoughtfully designed experiences.
I developed a cohesive visual identity for Kyrka Tours by drawing inspiration from intricate architectural details found in the city’s churches. These design elements are woven throughout all brand materials, reinforcing a unified and elegant aesthetic.
My Role
I led the branding and design for Kyrka Tours, creating a complete visual system that includes iconography, print materials, and digital advertisements. The work reflects my focus on consistency, storytelling, and design rooted in cultural context.
Deliverables
Icon Set: Stylized representations of famous cathedrals
Posters: Visually engaging promotional designs
Stationery: Custom letterheads, business cards, and envelopes
Advertisements: Cohesive digital and print marketing assets
Brand Manual: Comprehensive guide to the visual system
Tools
Design, Icons & Posters: Adobe Illustrator
Brand Manual: Adobe InDesign
Project Date
2018