Kyrka Tours

Conceptual Brand Identity

Overview

Kyrka Tours is a hypothetical tourism company based in Stockholm, Sweden, specializing in cathedral tours that celebrate the city’s rich architectural and cultural heritage. The brand highlights the beauty and history of Stockholm’s iconic cathedrals through immersive, thoughtfully designed experiences.

I developed a cohesive visual identity for Kyrka Tours by drawing inspiration from intricate architectural details found in the city’s churches. These design elements are woven throughout all brand materials, reinforcing a unified and elegant aesthetic.


My Role

I led the branding and design for Kyrka Tours, creating a complete visual system that includes iconography, print materials, and digital advertisements. The work reflects my focus on consistency, storytelling, and design rooted in cultural context.

Deliverables

  • Icon Set: Stylized representations of famous cathedrals

  • Posters: Visually engaging promotional designs

  • Stationery: Custom letterheads, business cards, and envelopes

  • Advertisements: Cohesive digital and print marketing assets

  • Brand Manual: Comprehensive guide to the visual system

Tools

  • Design, Icons & Posters: Adobe Illustrator

  • Brand Manual: Adobe InDesign

Project Date

2018