WWD Digital Marketing

Overview

At WWD, I led the development of email campaigns that significantly boosted subscriber engagement. Collaborating closely with the digital marketing team, I applied CRM design strategies informed by industry trends and audience insights to optimize campaign effectiveness.

In addition to email blasts, I designed digital web banners to drive webinar traffic and created homepage takeover ads for major brands like Maybelline New York, enhancing brand visibility and recognition. These projects sharpened my ability to design targeted digital marketing assets that engage and convert audiences.

My Role

I managed the design and coding of email marketing campaigns, digital banners, and web ads, ensuring cohesive branding and measurable results.