WWD Style Dimension

Event Branding & Design

Overview

WWD Style Dimension is an immersive content and activation platform held during New York Fashion Week each season. The event features curated programming, brand experiences, and exclusive editorial insights, attracting editors, influencers, celebrities, and leading fashion designers. Key participants include Elite Model Management, Estée Lauder Companies, Oscar de la Renta, Macy’s, Burberry, and more.

For each season, I developed comprehensive event branding tailored to the venue aesthetics, ensuring all visual materials reflected the brand’s personality and values. This included digital assets like event websites, email marketing campaigns, and apps, as well as onsite elements such as signage, menus, decals, presentations, and branded merchandise.

My Role

I led the design and branding efforts across all media touchpoints, creating a cohesive and impactful event experience that engaged attendees and elevated the event’s identity.

Tools

  • Branding: Adobe Illustrator

  • Design Layouts: Adobe InDesign

  • Photo Retouching: Adobe Photoshop

Project Date

2018-2019

  • Event signage for WWD Style Dimension Fall 2018.

    Fall 2018 Event Collateral

  • Photographs from WWD Style Dimension Fall 2018 event.

    Fall 2018 Event Photos

  • Event signage for WWD Style Dimension Spring 2019.

    Spring 2019 Event Collateral

  • Photographs from WWD Style Dimension Spring 2019 event.

    Spring 2019 Event Photos

  • Event signage for WWD Style Dimension Fall 2019.

    Fall 2019 Event Collateral

  • Photographs from WWD Style Dimension Fall 2019 event.

    Fall 2019 Event Photos